Thanks to digitization and the pandemic, e-commerce has never been so popular and never before has the retail sector seen so much profit. More people than ever are shopping online and e-commerce is certainly a field many companies can benefit from getting involved with, no matter what product they sell.
Online shopping has literally changed the way people do business and the way people shop as well. With live video shopping now in the picture, retail has become more immersive and more personal. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes.
Virtual shopping is a growing trend in which you can find different types of customers gravitating towards it having varying characteristics. Every online shopper is different from one another in multiple ways. If you are a retailer and have an online store, you will agree that not all internet shoppers are created alike and in order to be successful, your e-commerce site needs to meet the needs of all of them.
For each ‘type’ of visitor to your site, there are different ways you can tailor your content to meet their needs. But before you do that, it is important for you to understand who those visitors are and what they hope to find when they visit your online store. Let’s take a look.
1. The Newbies
This type of shopper is new to the world of e-commerce and still trying to learn the ropes. They don’t have any expectations, but they may avoid complicated pages and click buttons. Such customers usually begin their first-time online purchase with small, low-budget, and safe products.
2. Discount Seekers
Discount seekers are one of the most-watched customers on the online shopping medium and it’s not hard to understand why they aren’t valuable to your business. They shop around, searching multiple sites or stores trying to find the best price, and will always base their buying decisions on how much they can save and don’t do shopping if there are no deals present on the site for them.
3. The Educated Guesser
This type of online shopper is comparing, but they aren’t comparing prices. This shopper is looking for the best quality and features that fit their needs. They don’t want to feel like they made a bad decision, so they will spend hours researching until they feel informed enough to purchase. With this shopper, you’ll want to:
· Provide relevant specs for your products
· Include detailed lists of product features
· Incorporate social proof/reviews on your site
The trick to swaying this shopper’s decision is to provide them an easy way to find all the info they’re looking for on your site, because once they leave, it’s hard to get them back.
4. The Brand Buff
Brand buffs look for premium quality products that are branded by famous company names and like to set a trend in online shopping. They look for only the best products and are not price sensitive. So, what you can do to attract such types of customers is display the best products that are recently stocked. It is important to remember that these are the ones who are going to bring you more references as and when they make other people go green after seeing their best purchases from your store.
5. Impulse Buyers
Impulse buyers don’t have a specific product in mind when they shop. Instead, they simply make purchases when it sounds or feels like a good idea. With this mentality, impulse buyers are often obsessed with having the latest product. They’re the ones that will replace a perfectly good product with another simply because it is more up to date or trendier.
6. Loyal Customers
Having loyal customers is like a dream come true for every online shopping site. Finding and turning a customer into a loyal customer is a very hard thing to do. The loyal customers are those customers who genuinely believe in you and your product. They are those people who always care for your brand and don’t buy the product from different sites if that product is available at your site. About 80% of sales are made by these customers. So, there is a major role of a loyal customer you can see in increasing the sale of the product and also promoting the brand and products to different people.
These five types of customers have always been around, but with online shopping and video shopping making so much noise among consumers today, they are more noticeable. So, which type of customer are you?
