Can you honestly say that you are putting enough time and effort into your SEO strategy?
Don’t feel guilty, saying no. Running a business is hard work, and sometimes there are not enough hours in the day to focus on the long-term goals of your brand as well as all the immediate day to day operational tasks that are vital for the smooth running of your business.
That being said, having a solid SEO strategy is crucial if you want your business to not only survive but thrive in 2021. Furthermore, SEO is not something that can just be completed and ticked off your to-do list. It takes continual hard work and effort, especially if you want to get on that highly coveted first page of Google.
Fortunately, if the thought of spending hours and hours researching keywords and optimizing your site content is enough to bring you out in a cold sweat, there is a simple solution.
Enlist the services of an SEO expert.
Not sure this is the right choice for your business at this time?
Keep reading to discover the top seven reasons why you need an SEO expert in 2021, and you may be surprised at just how much these highly sought-after services could help you and your business.
Table of Contents
1-Time is money
Search engine optimization takes a lot of time, and that’s even without the process of actually learning the best SEO practices and techniques. However, by using an SEO agency, you can not only spend your precious time on other areas of your business such as possible expansions or new product launches, but you can also eliminate the risk of making mistakes which can be lengthy to correct.
2-Resources are precious
If you are thinking about undertaking SEO yourself, then you should be aware of the high costs of the resources you will need to ensure you enjoy maximum results from your efforts. Although you can find free SEO tools online, most of these are either limited in their capabilities or are only free for a set period.
To benefit from the best SEO software, you will need to pay monthly subscription fees that can costs thousands of dollars a year, and you still need to do all the hard work yourself.
However, by hiring an SEO expert, you will have unlimited access to the latest software and automation tools, allowing you to get the most out of all your SEO campaigns.
3-Professionals get better results
This may seem obvious, but someone who has been studying and learning the art of SEO for many years is going to achieve better results than someone whose expertise lies elsewhere. There is no shame in admitting that you struggle with search engine optimization; it is a very lengthy and complicated process.
In particular, SEO experts are highly skilled at choosing the right keywords for your website, ensuring that you rank as highly on Google as possible.
4-Organic rather than paid traffic
Organic traffic currently accounts for over half of all traffic on popular search engines such as Google, with paid advertising only being responsible for about 15%. An SEO expert or specialist will have experience studying sales funnels and using marketing tactics that can not only drive organic traffic to your site but also increase the chance of this traffic converting into sales.
5-No more Google penalties
Getting blacklisted by Google can completely decimate the traffic to your website in a single night. One day you are close to getting on the first page of Google and the next you find yourself 4,5 or even 6 pages in.
However, if you have an SEO expert on board, you can avoid being penalized by Google and instead, enjoy ethical and honest tactics that will gradually improve your ranking and drive sales.
That being said, there are SEO consultants out there that will promise you unrealistically quick results that involve less than savory tactics. As a general rule of thumb, if it sounds too good to be true, that’s probably because it is.
If you think that an SEO expert will only provide you with advice on choosing the right keywords, then think again. Part of the SEO process involves making sure that a business’ website is adequately maintained. For example, they will analyze your data, create campaigns, fix any broken links and reoptimize old content. All of which are crucial if you want to maintain a top spot on SERPs continually.
If you are still worried about the expense of hiring an SEO expert, you should know that search engine optimization can provide a great return on investment, as long as you do it correctly.
The process of SEO is not just to get a top spot on Google, but it also involves driving organic traffic to a site and turning said traffic into actual sales. A highly skilled SEO agency is worth their weight in gold when it comes to increasing sales. Plus, SEO is proven to be a more effective way to attract new customers than paid methods of advertising.
What more reasons could you need to invest in SEO services?