The worst things you can do with your eCommerce marketing initiatives are email marketing mistakes. Making mistakes is not always a sign of inexperience. Even email marketing specialists are susceptible to errors since they may not be aware that they are doing a few things incorrectly.
Email marketing mistakes discussed by other professionals Discuss how mistakes happen in all businesses. However, we are only talking about the mistakes your eCommerce brand should not be doing. We’ve all committed email marketing mistake, like the time your stomach dropped after clicking send on an email. You erred, and there is nothing you can do to correct it. You’ll soon have to cope with the repercussions of your email being sent into cyberspace. Some mistakes are plain to see, and a serious blunder might quickly undo all the effort you put into your email marketing campaign. There are other flaws that are just as serious but perhaps haven’t even crossed your mind. Some email marketing errors you’ve made might not even be known to you.
In this article we will take a look at some of the 17 most common email marketing mistakes and provide you with ways to fix them.
Table of Contents
1. Not Sending Regular Newsletters
The best approach to stay in touch with your clients and potential clients is through newsletters. They are also a great way to promote your services and products. It is important to send your newsletters on a regular basis. This can be once every week or month. You should also make sure that your content is relevant and valuable for the subscribers. It is best to send it at the same time each day or week so that people will look forward to it and know when it will arrive in their inboxes.
2. Not Segmenting Your Email List
Segmenting your email list is important because it helps you to send more relevant content to your customers. It also helps you to send the right message at the right time.
3. Spamming Your List with Promotions and Deals
Many people think that promotional emails are the only way to keep your list engaged and interested. That is not the case. You need to give them a reason to stay on your list by sending them educational emails. Educational emails are emails that provide valuable information, such as new products or services, new research, or relevant industry updates. This type of email will keep your subscribers happy because they know they are getting something out of it.
4. Hiding You from Address in the From Field of Emails
The from address of an email is one of the most important pieces of information that a sender can provide. It’s the first thing that recipients see, and it provides a lot of contexts about who sent the email. It’s important to include your full name in this field, as well as any other relevant information (e.g., your company name). This will help recipients know who they’re dealing with and where they should direct their complaints or concerns.
5. Having a Poor Subject Line That’s Too Long or Too Short
Subject lines are the first thing that we see when we open an email. Some subject lines are too long, others are too short and some might even be confusing. Best subject line is a clear, concise and compelling message that makes the reader want to click.
Some of the mistakes that people make include having a poor subject line that’s too long or too short. A good example of this is when someone sends a really long email with no subject line at all. This can be confusing and it might take a while to find the message you’re looking for in the email as well as read through it if there is one. There are also other mistakes such as not making your subject line compelling enough or having a poor subject line because it’s too long or too short which can make it
6. The use of a dated mailing list
Your email list’s caliber is very important. Every business ultimately compiles a list of email subscribers who never open, click, or even delete their emails. Not removing these from the list is a typical email marketing mistake. Therefore, make sure that any invalid email addresses are removed from the system by using an email validation solution.
7. Sending emails when it’s not appropriate
Sending emails to recipients when they wouldn’t immediately read them raises the likelihood that they won’t be read at all. Regarding the ideal times to send emails, there is no set guideline. Utilize your data to choose the ideal timing. That’s when the majority of your emails are opened throughout the day.
8. Utilizing intricate opt-in forms
It’s not a terrible idea to have an email sign-up form on your website, but try to avoid having too many fields required. Include simple and clickable checkboxes to quickly determine the recipient’s interests rather than requesting a ton of information. They’ll be aware of what they’re committing to and thus feel more in control.
9. Graphics and stock photography are out of control
Even while many customers have modern computers that can load image-heavy information rapidly, focusing a whole campaign on visuals turns readers off and makes the contact seem pointless. While properly utilizing charts and visuals that showcase sales can boost conversion rates, think of them as seasonings you add to the main course of exceptional content. Too much of anything ruins the entire dish; a little goes a long way.
10. Using an incorrect template
When selecting templates for the different emails you’ll be writing as part of your marketing initiatives, take your time. Most likely, you’ll utilize the same ones repeatedly. The right templates may save you time and make you appear professional, but not if you choose the incorrect ones.
11. Adding photos of poor resolution
Images that are pixelated, stretched, or otherwise unappealing appear amateurish and take attention away from your message. Working with a high-resolution image and downsizing as needed is preferable. There is no way to make a low-resolution photograph sharper.
12. Excluding connections to forwarding services and social media
Do you want your readers to quickly share your material with other prospective readers? Then, go above and above by making it simple for your audience to forward your material to a friend or share it on social media. After all, you could succeed in increasing your email list, drawing in more readers, and driving more traffic to your website.
13. Omitting the share button
Make sure there is a button that allows the receiver to quickly forward the email at the bottom of each email you send. When they do this, your customers act as unofficial brand promoters who will aid in the organic growth of your email list. You will be more certain that your emails are valuable as more people forward them.
14. Not include a CTA button
Call to Action (CTA) buttons nudge viewers to take favorable action. Not adding might lead the reader astray on the course of action you desire. Therefore, don’t forget to include an appropriate CTA, such as “read more,” “purchase now,” “take me to the product page,” “avail the discount,” “download the e-book,” etc.
15. Setting off SPAM filters
Being indiscernible as a sender is one popular tactic that might set off SPAM filters, which we’ve already discussed. However, there are a ton of email marketing errors you may make that would make your customers or the email provider designate your emails as SPAM. Therefore, it is vital to ensure that you know how to prevent emails from getting to spam.
16. Failing to monitor your campaigns
The response rate for each of your email marketing initiatives is something you shouldn’t ignore. Because it will enable you to assess the effectiveness of your marketing initiatives. In order to promote ongoing development of your email marketing techniques, continue to monitor the effectiveness of each campaign.
17. Giving the receiver headaches
Email mistakes are always humiliating, but if you’ve irritated your receivers, you’re more likely to learn about them. To prevent upsetting your clients and potential clients, double-check for these typical errors.