Development in Morocco’s Tourism Industry

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Morocco’s Tourism Industry
Morocco’s Tourism Industry

Morocco’s Tourism and Hotel Industry Market Report provides a thorough examination of the industry, as well as market size projections for the next four years. The Report provides comprehensive coverage, in-depth research, and actionable market insights to help identify opportunities in developed and emerging markets.

The global “Morocco Tourism and Hotel Industry Market” 2020 report focuses on the top countries in the industry, including key players/manufacturers, suppliers, distributors, retailers, consumers, investors, and major categories, applications, and forecast timeframe. 

The global Morocco Tourism and Hotel Industry market report offers SWAT Analysis with potential market opportunities for assessing the Overall Market, highlighting opportunities, and encouraging strategic and tactical decision-making for New Project Investments. It’s a great resource for businesses and individuals.

The Global Morocco Tourism and Hotel Industry Market Research Report 2020 was generated to provide a comprehensive market landscape and limitless guidance on the current market size, share, driving factors, patterns, progressive growth, and dominant players in the Moroccan tourism and hotel industry such as the Story Rabat Restaurant and Bar

The report provides top suppliers, distributors, traders, and dealers with market-wide data. It will assist them in comprehending the nature of the product, market overview, market driving force, technological innovation, market risk, opportunities, and research findings.

Morocco received 12.3 million tourists in 2018, a rise of 8% over the previous year, and 11.3 million tourists arrived in the first 11 months of 2018, accounting for an average of one million tourists each month and an increase of 8.5 percent over 2017. 

Morocco experienced an average annual growth in tourist arrivals of 6% from 2000 to 2018, which is two points higher than global tourism growth. – Following the relaxation of visa conditions, the number of Chinese tourists arriving in Morocco increased dramatically in just three years. From 10,000 in 2015 to approximately 180,000 last year, this number has risen tenfold. 

Marrakech, Morocco’s most popular tourist destination, welcomed over 2.4 million visitors from January to November, with 2.6 million stays inhotels in Moroccoplanned through the end of the year. – In the first 11 months of 2018, Agadir welcomed 1,038,769 visitors, up 13% from the same timeframe the previous year. In the first ten months of 2018, the coastal city of Essaouira received 15% more visitors than the same time in 2017. 

Morocco, according to the 2019 Travel Risk Map, is as stable as most European countries, including the United States and Canada, in terms of travel safety, and thus has a low-risk level. It is the only country in North Africa with a low-risk level, having maintained it for the past three years. Algeria and Tunisia are considered medium-risk countries, while Egypt is considered high-risk.

The Report’s Scope:

The study includes a comprehensive context analysis of the Moroccan tourism and hotel industry including the hotels in Rabat, Morocco, as well as an overview of the parental market, emerging developments by segments and regional markets, and major changes in market dynamics. 

Market Trends to Watch

Morocco’s GDP Growth is Being Driven by Tourism

  • In 2017, Morocco’s tourism revenue was estimated to be around MAD 70 billion. Despite the fact that the country’s GDP growth slowed slightly in 2018, tourism revenues continued to support the economy. This trend is expected to continue in 2019.
  • The tourism sector is expected to continue to be a strong driver of Morocco’s economic development. While GDP growth may slow from the high rate seen in 2017, the regional average remains positive, thanks to key growth drivers such as tourism and manufacturing industries benefiting from foreign investment in the aerospace and automotive sectors.
  • The number of international visitors crossing the border increased by 10% from 2016 to 11.35 million, an increase of more than 1 million tourists.
  • Morocco’s major EU markets, such as Germany (up 15%), the Netherlands and Italy (up 9%), France and Spain (up 8%), and the United States (up 29%), all saw a rise in tourist numbers.
  • Furthermore, data from other markets show very promising signs, with Japan reporting a 39 percent rise and Brazil reporting a 38 percent increase.Morocco’s tourism infrastructure is being expanded in the southern provinces.
  • Morocco’s three southern provinces have the right ingredients to promote a sustainable tourism industry, with unspoiled coastlines, large swaths of desert, and remarkable cultural heritage.
  • Despite the fact that the area lags behind others in terms of site growth and lodging, private and public programs are assisting in the development of niche goods and increasing tourist traffic.
  • There are significant opportunities for growth in the tourism sector in the region, given the variety of attractions and low development levels. Tourism made up a small percentage of the economy in the southern provinces, owing to restricted air connections with the more densely populated north, where the primary international airports are located, as well as the underdevelopment of accommodation and niche services.
  • Due to a number of factors, such as a lack of regional and national communication about the region’s potential, low bed space, animation, and entertainment services, the tourism sector including the best hotels in Rabat has not reached its full potential.
  • However, thanks to the national tourism growth strategy, Plan Azur 2020, which is promoting the expansion of tourism capability in the southern provinces, this dynamic is changing. Additional flights to Casablanca and the Canary Islands have begun to link the three major cities; Dakhla, for example, now has ten weekly flights to Agadir and Casablanca combined. As a result, a mix of large-scale investments and smaller family-owned hospitality businesses have increased local supply and raised the region’s profile among both domestic and international tourists.

Competitive Environment:

The study examines the main foreign players in the Moroccan tourism and hospitality industries. Few major players currently dominate the industry in terms of market share. Mid-size and smaller businesses, on the other hand, are expanding their market reach by winning new contracts and tapping new markets as a result of technological development and product innovation.