Why Prototyping is Important in Product Design


The process of creating a new product design involves various steps, mostly linked with design thinking. But starting the process without any solid plan can lead to failure. 

Testing the ideas before implementing them helps move your product designing process as planned. Prototyping helps in doing the same. It allows you to implement ideas in a tangible form to explore their real-world impact. 

That’s why award-winning design studios like Future Factory offer the best saluting services to help businesses transform. 

Reasons to Make Prototype for Product Design 

Creating a prototype allows you to stay one step ahead. Here are some more reasons to create a prototype of a new product design: 

1 Evaluate Technical Feasibility 

Creating a prototype helps you express your ideas so you can analyze the aspect of the idea that seems difficult to implement. In basic terms, making a new product design prototype helps you highlight the technical, financial, or physical constraints. 

2 Improve Your Website Quality 

Well-structured prototypes can help in improving your website quality. How? Prototyping allows you to test site usability, navigation, and convenience of access to information. You can make quick edits to the prototype with the obtained data.  

3 Clear Idea Presentation

A prototype allows you to present your data in a much better way in front of your customers. Your prototype also has a collection of recommendations, opinions, and testimonials from your targeted customers. 

You can effectively prepare your marketing-communication actions and start the pre-sales with the prototype. 

4 Risk Reduction 

One main advantage of prototyping is risk reduction. Product design projects with better prototyping have less risk compared to one which does not have prototyping. 

But why does it happen? Well, prototyping directly affects budget, resources, and time. Once you have created a solid prototype, you can understand the hidden shortcomings and find possible solutions. 

5 Iterate at a Lower Cost

Creating a prototype allows you to gather your potential customers’ opinions. For better results, you can create multiple prototypes. It will help you avoid any complications you might encounter during the product design process.   

6 Stimulate Real Product 

A prototype helps you stimulate future products. Meaning, it can attract customers, so they invest in your product. What’s more? You can also test the product design’s correctness before beginning the process. 

Lastly, you can sample the product design in advance to customers to see how they react to it- whether it meets their requirements or not. 

7 Provide Better Feedback 

When it comes to product design, everyone has their vision and wants it to be included in the final design. It can be done by creating a prototype, which helps to unify ideas. This thing allows you to view the product design process from a different perspective.

You can also get detailed feedback, which might help you discover the needs and expectations of users.  

8 Planning 

Creating a prototype is like planning. It allows the team to create user experience and stories by focusing on their needs. If prototyping is done on time, it can bring great success.

9 Easy to Create

A prototype is very easy to create. All you need is information, ideas, and functionality of the design. You can conduct a design research and use different tools to create a UI and UX design prototype. 


Creating product prototypes is important in product design. That’s why companies like Future Factory offer the best consulting and new product development services. 
Jashish Kambli and Geetika Singh Kambli started this company to help businesses make a stable identity in the ever-changing market.