We understand how important dental health is for children. The pediatric dentistry you provide can ensure that a child has straight, healthy teeth and that they develop good habits that will last a lifetime.
Creative pediatric dentistry is a dental practice that offers more than just routine cleaning and repair work. This creative side to the business differentiates one dental office from another. Still, it needs to be promoted to parents and children to be effective. You want to create a message that is easy for them to understand, makes them feel comfortable with you, and emphasizes the benefits of bringing their child to your practice.
In this guide, we will walk you through how to create a marketing plan for creative pediatric dentistry. This includes determining the message you want to send and where you want to send it, as well as how much money you should spend on it.
Marketing Your Creative Dentistry Practice
Marketing is a necessity for a new business and for an existing business that needs to expand its clientele base. A marketing plan must be made that focuses on the target market of families with children. Highlight the practice’s unique services and explain how the business can be promoted through various channels.
If your dental practice has yet to develop a marketing plan, you’re in for a treat. Marketing plans are easier and less expensive to create than you probably realize. Regardless of how much time, energy, or money you pour into your practice’s marketing efforts, creating a solid plan will help you get better results with less effort. Here are some marketing tips for pediatric dentists that combine fun with functionality.
1. Create a Plan of Action
Before looking for marketing ideas, write down your goals and objectives. This will make it easier to define your target audience and find the best marketing methods suitable for your business model. For example, suppose you want to target families with children under ten years old. In that case, you can use social media marketing to reach out to them. However, suppose you want to connect with parents of teenagers. In that case, email marketing might be more useful since most parents check their emails at least once a day.
2. Identify Your Target Market
The marketing plan should first identify the target market and establish why these people are good candidates for the practice’s services. In this case, the target market would be families with children or teenagers aged 2 to 12 years old. The age range will depend on what services the practice offers and which of these services require parental consent. The reason for choosing this market is that children need regular dental visits to monitor their oral health and detect any potential problems early on in their lives. Parents need to know about these services to ensure their children have proper oral care and hygiene.
3. Conduct Market Research
To create a successful marketing plan, it is essential to first conduct market research to know what is working for your competition and what is not working. Market research can help you determine how much money other dentists spend on advertising. Which types of advertising are most effective for their practices.
Before you can create your marketing strategy, you must start with a thorough understanding of your market, including your competitors and your target audience. One thing you’ll want to pay close attention to is what services are popular in your area — perhaps these are things such as teeth straightening or teeth whitening — so that you can consider adding these services to your repertoire.
4. Establish Your Budget
Your budget will determine the number of marketing strategies and tools that you can realistically use and is essential for developing a realistic approach.
To determine your budget, you need to determine what percentage of your gross revenue you are willing to spend on marketing. This percentage will vary between practices, but most dentists can expect to pay anywhere between 2-5% of their gross revenue.
If you have a new practice or looking to rebrand, you may want to start at the higher end of this scale. In this case, we recommend setting aside 5% of your gross revenue for marketing purposes. If you have an established practice and are just looking for ways to increase your patient volume, 2% is more than enough.
For example: if your practice brings in $500K in annual revenue, then at 5%, you would set aside $25K for marketing purposes.
5. Research Your Competitors
One of the most critical parts of developing a marketing strategy for your pediatric dentistry practice is researching your competitors. This can be a little tricky because there are different types of competition:
Direct competition: These practices see patients in the same geographic area as you and offer similar services.
Indirect competition: The indirect competition includes mass merchandisers, group practices, or other dental practices that offer adult services or general dentistry. Your indirect competitors can still steal patients from you if their business model appeals to your market.
6. Finding your competitors
You can start by looking for nearby practices with a similar business model to yours. To find them, you can browse directories like Yelp and Google Maps and check out services like Yext and Moz Local that compile information on businesses.
7. Set Up Your Website
A website is the foundation of your practice’s online presence. It’s also a vital tool for reaching new patients, improving your search engine rankings, and building a reputation as an authority in pediatric dentistry. The best thing you can do to set up your website is to make sure it’s easy to navigate. A site that is hard to use and difficult to navigate will drive away a lot of people, especially those who are just browsing around.
You want to be sure that the information you provide is clear and concise and easy for people to find. The more information you provide on your website, the better the chances that someone will take the time to look around and learn about what you offer.
Make sure that your contact information is easily accessible from anywhere on your site. If people aren’t able to reach you directly from your website, then they won’t be able to do business with you at all.
8. Create an Email List
Email lists are great for marketing. They offer a direct line to prospective and current clients, allowing you to communicate with them in the easiest way possible: their inboxes. They’re also one of the best ways to drive traffic to your website, blog, or social media pages.
Start by collecting email addresses from current and prospective patients through your website or in the waiting room. Once you have a good collection of email addresses, you’ll be able to send newsletters, updates, or promotions directly to your patients, which can help build loyalty and increase referrals.
9. Use Social Media
Social media is also a great way to get more exposure for your blog content, which can help attract patients looking for pediatric dentistry services in their area. You can even use it to run ad campaigns that can convert into appointments.
A big mistake many practices make on social media is posting too many promotional posts, such as offers for free exams or discounts on braces. These types of posts don’t provide any value to your audience, so they won’t get much engagement and will likely only turn people off from your practice.
Instead, try to post content that is both informative and entertaining. For example, you could share information about topics related to oral health or write lighthearted posts about the latest trends in orthodontics. Just make sure that you track how well different types of posts perform, so you can focus on the ones that get the most likes, comments, and shares.
So, how do you improve your online marketing for your creative pediatric dentistry? The answer is to use the tips that we have given you. By doing so, you will be on your way to the right track to getting more leads and customers, which will ultimately lead to more success. Go out there and work on implementing what you have learned here! Good luck!
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