A new website is a significant investment for any company, large or small. Websites represent a company’s identity online; they’re where potential consumers can learn more about who they are and what they do. 

In the right hands, the creation of a new website may become a lead-generation machine, converting online visitors into quantifiable sales leads. A can of worms might result if you don’t get it right, costing you time and money as you try to remedy the problem again and over and over again. 

 Site purpose.

A website’s purpose, like a mission statement, explains why the site exists in the world. The primary goal of the site will eventually drive design and content selections, whether it is for education, advocacy, service offering, community organization, etc. 

Usability 

If a website built by website builder is user-friendly, it will likely attract customers and boost sales. Product and service information should be presented in a clear and succinct way in order to improve usability. Make sure your website includes all of the functionality that a consumer would need in order to access it quickly. 

Branding 

All businesses, big and small, need a strong brand. The overall impression a spectator has of your brand is influenced by the logo’s design and location. Customers are drawn to a well-designed logo because it catches their attention and conveys the brand’s distinct personality. Since the eye instinctively begins scanning websites in the top left corner, this is the best place to place your call-to-action. 

Responsive, mobile-friendly design. 

The term “responsive design” refers to a website’s ability to adapt its look and feel to the size of the screen being used to view it. Retrofitting responsiveness into an existing site can be challenging, and a complete re-design is usually more cost-effective. The days of having two distinct webpages, one for a monitor and one for a mobile device, are done. 

Call to Action

Customer engagement is encouraged when you place call-to-actions on the website. Your company’s desire to build a relationship with its clients may be demonstrated by a simple request like, “Contact us today!”. You must make sure your calls to action are appropriate for the degree of interest your visitors have in you and your organization. Invite them to sign up for your email newsletter if they’ve only recently discovered your company. 

Integration with Social Media

Social media integration is no longer an option – it’s an essential part of modern business. Businesses who do not use social media are missing out on what has been compared to modern-day word-of-mouth advertising because of the ease with which information can now be shared. Customers may use social media to promote your brand, provide reviews, and keep up with your company’s newest developments. Your website’s written and visual material, such as product photos and branded videos, may be readily shared on social media networks such as Facebook, Twitter, Pinterest and LinkedIn. 

Images 

Everything on your website built by an E-commerce website builder is protected by copyright laws since it is considered intellectual property. It is Getty Photographs’ responsibility to ensure that images are used in a proper manner on the internet. If photographs that are copyrighted are displayed without authorization, they may be subject to sanctions. Make careful to get formal permission and pay any required fees before using photographs in your website’s content. There are additional websites that provide access to photographs that are free of copyright restrictions. 

Conclusion 

To summarise, there are several steps you can take to guarantee that your website’s most critical elements are working properly prior to its official debut. Even yet, we’ve just scratched the surface of what’s possible, and there’s still plenty of room for improvement. 

You may always do something extra to increase the amount of visitors to your site. You can transform the way your website attracts and retains visitors with a little bit of effort, using website builder and a few tweaks here and there.