First impressions do count – even if they are online and not in person. With the effects of the pandemic causing lockdowns and semi-shutdowns, the property market has also been hit. However, it has been possible for real estate agents to reach out to clients with impressive offers with digital technology.
Property agents all over the UK, together with the Buckingham letting agents, will agree with this. It has helped the property market remain stable.
There are various ways in which property agents prepare to meet clients. Here are some of them.
Social media: A good network connection on social media is a must which allows the agent to interact with clients, share details and photographs to promote properties. There are so many good platforms available for social media – Facebook, Instagram, Twitter, YouTube, Linkedin, Pinterest etc. – and it is not expensive.
The site should be mobile-friendly, preferably with a mobile app for potential buyers to review listings. By adding social sharing buttons, clients are able to share the content they find interesting, which will lead to a wider audience. A personal touch is required. Regular posts, useful information and prompt responses are required.
Different methods of presenting a property – not just photos but maybe an explanation of why such a person chose such property – would help take away from the monotony of just looking at property pictures. Local landscapes or appealing pet photos could also add to the attraction of a particular property. Professional photography is essential.
Time needs to be taken to schedule posts in advance. If the agent’s social media is successful, its reputation will be enhanced. On the other hand, if this portfolio is not handled properly, it can be a disaster. Hence, special care needs to be taken. New trends need to be studied and provided, if necessary. The website should be easy to navigate.
E-mail marketing: Agencies use this for building client relationships. For example, relevant information about property on the market, new houses coming up can be posted.
If the agents have many geographical locations, they ensure that only local information and news relevant to the specific areas are updated on the newsletters to those clients.
ROI – Return on investment: To measure and maintain ROI, clear goals need to be set for the social media campaign. Awareness of service, generating leads, and customer advocacy need to be included. Analytics gauging the success of social media need to be updated by regular checks on the website, sign-ins for newsletters, new landlords or booked valuations.
Digital technology: If a personal onsite visit is not possible, technology offers virtual viewing and real estate agents can present accurate details of a property to potential buyers, even internationally. One of the benefits of virtual viewing is that the property can be staged according to the buyer’s wishes.
For example, if empty, it could be furnished with appliances and furniture to show how attractive it could look. In addition, hosting a Webinar, to make the interaction more personal, could be helpful with details on a topic interesting to the clientele and within the purview of the area. Webinars can also be reposted as YouTube videos, an asset to the website.
Competition: Websites and newsletters of competitors need to be compared regularly. Agents learn from the mistakes of others and gain information from their successes.
If the competition is strong, then perhaps creating a niche to stand out would be advantageous. By offering properties specifically for pet owners, single parents, families with children etc., agents will make a name for themselves and stand out amidst the competition.
Advertising: Recognition in a local area is important. This can be obtained by advertising in the local paper or even writing an informative article for it. In addition, traditional advertisement signboards are sometimes placed at strategic locations. Branding is another expensive way of advertising – by displaying the agent’s logo on T-shirts, coffee cups etc.
Testimonials: A good testimonial from a client can work wonders! Agents usually post such testimonials on their websites with photos, if allowed, by the client. In addition, they keep in touch with their past clients and maintain a good relationship. Word of mouth can travel a long way in bringing business in.
At times, even incentives are offered to past clients for the introduction of new ones. Also, by keeping in contact with older clients whose enquiries did not result in a purchase, agents can verify whether they are, or anyone they know is interested in any new property deals.
Call Tracking: This programme allows agents to obtain data from calls received, and they can see how well their various portfolios are working – social media, advertising, etc. In this way, they are also able to improve their performance with better ideas and innovations.
Conclusion: There is a lot of work that property agents need to do behind the scenes. However, if each detail is looked into, regular follow-ups made, latest information updated, and relevant information provided, an estate agent is all set to approach clients.
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