You’ve probably heard about video marketing, but you might not know exactly what it entails, or why it’s such an effective way to market your business. Fortunately, you can check out Promo.com’s video library for inspiration! There are many ways to use video to promote your company and build awareness of your brand. Here are just a few of the top benefits you can gain from implementing video marketing strategies into your plan.
Table of Contents
What is a Video Library?
A video library is an easy way to visually market your business and create brand awareness.
By creating educational and informational videos, you can position yourself as an authority in your field. Plus, you have full control over these videos: you can edit them at any time, upload them whenever you’d like, and customise each one for your target audience. You don’t need expensive equipment or software to create these videos—just your smartphone!
Why is it important?
Video has become more and more important in recent years, from online video content to company webinars. Thanks to platforms like YouTube, video marketing is now an integral part of any business’s marketing strategy. Here is one way your business can use the video library:
How-to guides :
These videos walk your customers through various processes that they might not know how to do themselves. The point of these videos is to educate, rather than entertain. If you have a step-by-step process that benefits your customer, it makes sense to create video tutorials so they can watch (and rewatch) at their convenience.
These videos are good for both helping customers to complete tasks or learning something new. You can do this one by one or in bulk. It all depends on how many processes you want to show and how much time you want to spend creating them.
While people may be impressed by your high-tech video, it’s important to remember that people prefer videos that are friendly, down-to-earth, and informative. These videos don’t have to star professional actors; in fact, customers prefer self-filmed tutorials over professionally produced ones.
Which tools should you use to make videos?
A video maker online tool will help you produce videos and streamline your video-marketing efforts. But before you spend too much time making videos, make sure your video library is really adding value to your marketing efforts. If not, go back to square one and figure out how you can use video more effectively. Once you know what your end game is, look for online video-maker apps that can help. Be careful about investing in one tool too heavily, however.
Many of these are free for short-term use, but require monthly subscriptions once you’re serious about producing videos on a regular basis. Some of our favourite options include Wistia , Animoto , Vidyard , Vimeo Pro, Promo, and Telestream ScreenFlow . You should also ask yourself whether it’s worth investing in quality equipment like lighting or getting a microphone upgrade. These things do make a difference in production value.
How can you upload videos online?
A video maker online can be used by anyone as it is most of the time, completely free. All you need is an internet connection, and you can upload your own videos for others to view. The main purpose of a video maker online is for personal use, but there are no limits on what you can make or how many projects you can make.
So why not get started right now? See how easy and quick it really is! Once you’ve made your first video, it’s time to start sharing it online. Make sure you provide enough information so people know where your video is coming from and what kind of topics are in it. The next step is to get some subscribers.
While you can go for paid promotional channels like Facebook, Instagram, Youtube advertising, or Twitter advertisements, there are also other ways you can build your fanbase that cost you nothing and help build up your reputation.
How do you market them?
Online videos are one of today’s hottest content types, and marketers everywhere know how powerful they can be to promote their brands. But not all videos are created equal—and quality matters when it comes to marketing your business online. Fortunately, there are many ways you can easily create great-looking videos using only a video maker online.
So how do you actually market them?
Everyone’s talking about video marketing, but how many people are actually doing it? When done correctly, video is one of our favourite forms of content. But there’s more to creating successful videos than just filming something with a smartphone and putting it on YouTube.
If you want to leverage video marketing for your business, you need to know how to do it correctly.And that means knowing what not to do as well. Videos are great, but if they’re not optimised for SEO (search engine optimization), they won’t get noticed by anyone who doesn’t already know about your brand or product.
Final Thoughts
Image by Kampus Production from pexels
With video marketing, you’re able to attract and engage more customers than any other platform. Statistics from Hubspot show that when videos are placed on landing pages, conversions increase by 80% or more.
And according to Kissmetrics, 70% of users say they’d rather watch a video about your product than read about it! The bottom line is: If you use videos in your marketing strategy, you’ll see results. So why aren’t more businesses utilising them?
