Importance of Social Media Marketing for Businesses

importance of social media marketing (1)

Nowadays the importance of Performance Marketing Agency Mumbai is so great when almost every person in this world is using it. Now social media is not only for networking but also for business and brand promotion. It helps you to reach a large audience within seconds by posting an ad. It lowers your overall advertising cost by reaching your potential customers and hence increases your business ROI (Return on Investment). 

According to Statista, there are 518+ million social media users in India. So businesses should not miss out on a large number of online customers to grow their business. Every business must learn how earned media value works. However, getting business from social media is not an easy task. It requires expertise in social media tools to reach the maximum potential audiences at the lowest cost. So, it is always suggested for business owners to hire a digital marketing company in Jaipur

Eight nonnegligible importance of Social Media Marketing for Startups and Small Businesses in 2021 

You Get To Tell Your Story. 

Social media platforms like Twitter, Linkedin, Quora, Youtube, Facebook, and Instagram are great ways to interact with many audiences at once. Hence it

allows business owners to inspire their followers by telling their customers about their product or service benefits, needs, and success. The more people who find your valuable business to themselves, the more willing they will be to buy it. 

Social Media Marketing Helps to Make Own Customer Base. 

In a physical store, you have to struggle every day to get more customers than your competitors. But on social platforms, you can build your audience base by getting followers on your social media page. Posting regularly on social platforms about your business in a creative manner increases your page followers. When people start following you, they will get notified whenever you post something new on your profile. 

Social Media Marketing can Reach Targeted Audience. 

Social media helps build a custom audience as we can target a number specific and gender, interest, age, and location. So it is helpful for businesses to get more potential costumes than any other marketing platform. When your ad hits the right audience, it can significantly reduce your overall marketing cost and effect. 

Social Media Marketing Increase Overall ROI 

Social media marketing can help your businesses increase your overall ROI as social media ads cost very little to reach many audiences. Hence it gives more business in the investment. When you run social media ads, you have accurate data of your spending. Thus you can quickly check how much do you have cost acquire a single customer. If you cost more than your profit, you can change your strategy.

Social Media Helps to learn Buying Pattern Of Your Customers. 

When you run a print media campaign, you give an order to design 2000 posters. After a time, you come to know that your users haven’t liked it or are unable to understand. Can you undo all the designed posters? Obviously Not. If we compare it to social media, you can check how your customer reacts to your ad. If people’s response isn’t good to your ads simply you can pause that ad campaign before your budget gets exhausted. 

Social Media Marketing Increase Your Brand Awareness 

Social media marketing is the most effective way to increase your brand awareness. With the help of social media, you can reach an unlimited audience. As social media platforms have millions of users, and every user spends almost 3 hours a day. 

So you must not miss the chance to make the target audience know about your business. With a spent Rs.2000, you can reach almost 50,000 to 60,000 interested users on social media. Compared to print media or TV advertising, you can’t get this number of a massive audience at this price. 

Social Media Marketing Improves Brand Loyalty 

Having a good social media presence helps your customer to connect with you from anywhere and anytime. Also, the more your users get to know about your business from multiple social media platforms. They will consider you highly authoritative. 

As we see many ads of big brands such as coca-cola, Pepsi, Adidas, or Nike, they keep reminding us about themselves to gain the audience’s trust. With the

help of advanced track codes, we can retarget the audience who viewed our ads. Hence, we can follow up with the audience on every online platform, either its news website or social networking sites like Facebook or Youtube. 

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Social Media Marketing Increases Website Traffic 

Yes, you can also increase your website traffic with the help of social media marketing. It’s hard for some businesses to represent all their services at once. In social media ads, we can redirect our users to visit our website, explore our all services or get more information about the ad they have seen. 

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Also, we can share our new product launches or offers on social media with our followers. Much Social media sites allow us to add our website link to our profile. So all the users who are interested to know more about your business can easily reach your website through your profile. 

Social Media Helps to Generate More Leads. 

The importance of social media marketing for small businesses is increasing day by day as it makes it easier to collect leads. Many social networking websites offer dedicated advertisements to collect information. It is beneficial for businesses like real estate, coaching centers, schools, doctors, etc. In lead ads, users can either make quick contact by clicking on the link or submit their details so the owner can contact them later. 

Also Read: How To Measure Social Media Marketing Performance?


In this digital era, the importance of social media marketing for businesses is nonnegligible as it’s almost next to impossible for any business to grow without using social media. It saves a lot of time, marketing budget, marketing efforts, and finally, it gives more effective results than any other platform.

Must Read: Restaurant Marketing on Social Media 101