Creating online courses is a part of building your brand identity. Undoubtedly, this industry has welcomed a lot of newbies, and there is competition more than ever. In such cases, you cannot afford to let go of your prospective clients. We have listed some of the common mistakes Digital Marketing Article that entrepreneurs make.
Table of Contents
Not understanding your audience
Jumping into the process of building courses without audience analysis can cost heavy. Changing consumer behaviour can introduce the need for new course designs, ease of access and more. Before beginning your course creation online, know your audience and understand their needs and wants. Create a niche on what they want and understand the following:
- What courses are they looking for?
- What are their specific interests?
- How experienced are they?
- Is any one of your audience visually impaired?
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These questions and more help you to understand your audience better before creating a course online. It will result in a better and more efficient learning experience for your audience.
Not Enough Repetition
All of us cannot grasp things quickly at one go. Our brain has the capability to learn and recall things again. But in everyday life, we have a lot to see, learn and catch. Our brain has a lot to deal with.
Therefore, do not let your students feel the pressure to learn everything at once. They need to study a single topic at least three times to understand it deeply. If your course does not include repetitions of lessons, it means you are making a mistake.
Repeat one lesson at least three times using meaningful tools. Include:
- Text for people to read.
- A video, any visual medium or an auditory.
- A summary, notes or a recap.
An effective way to do so without being exhausting is to recall it frequently and relate it with different concepts.
Your course is not very visual
It is easier to learn concepts with images than words. Many online courses find it costly and time taking to create videos. They include texts and do not include many visuals. However, course creation online should always prioritize including texts in images that are easier to understand. Students do not often read texts; instead, they scan the related photos to understand what the text is saying.
To solve this problem, you can consider including infographics in the learning content, adding as many images as you can, and transforming texts of your content into the video after each course is uploaded.
It is too long
When you are between online course development, try not to make it look like a book written on one page. Try to break your content into different sections where possible. You can also include soft breaks in between those sections to make the reader feel refreshed.
Long content can disengage the readers and may make them leave your online course. Plan any lesson beforehand to avoid long lessons.
Summing Up
Ensure that your content is, in no way, disengaging, long or meaningless. Keep these mistakes in mind while you are there to create courses online.
