Top Tips for Hosting a Launch Party

choosing a theme

Whether you’re celebrating a new business venture or want to promote a new product or service, having a launch party is an excellent way to do either. Not only do you get to enjoy a party and relish in all of your hard work, but it’s also an opportunity to let people know about your company and make those all-important connections with other industry professionals. It can also be a great way to let members of the public understand more about your brand and its ethos, whether that’s through inviting them to attend or via write-ups from members of the press and bloggers that have attended. If you would like to organize a launch party for your new company or product, here are a few tips to help you host an event that will be unforgettable.


Firstly, consider how much money you have to spend on your launch. It’s easy to get carried away with a lot of grand ideas, but you’ll only be disappointed if you can’t afford to pull them off. You should allow some room for unexpected expenses as things rarely are straightforward when it comes to event planning, so having an emergency fund to help you out in these circumstances will be useful. Once you have determined how much you can spend, you can then start researching ideas that will be suitable for your budget.

Pick a Theme

The most important thing you need to remember when throwing a launch party is that your brand must be represented throughout the event. This means having your company name and logo present on the posters for your launch, and perhaps in your tables centerpieces or projected on the walls and the backdrop of a stage. However, you can also make your launch party more fun by choosing a theme that also fits in with your business brand. For example, if your business is a florist, having a garden party theme would work brilliantly. Having a theme can help to guide your décor and catering choices as well as the promotional material design, which will be what gets people interested in your launch.

Create a Guestlist

This will be useful for when you want to send out invitations, but it’s also handy to have a rough idea of how many people you will have at your event so you can see how big the venue needs to be, how many people you need to cater for, etc. As well as inviting friends, family, and employees, think carefully about other industry professionals you would like to see at your launch event. This could be a good opportunity for you to network and show off your business to your competitors.

Find a Venue

Once you have decided on any themes for your launch and how many people you think will turn up, the next step is finding the ideal venue. Choose one that is easy for your guests to get to, as if it is too much of a hassle, they might be put off from coming. It should be close to transport links and preferably good parking for those who are driving. You should also enquire about the drinks and catering packages they offer and how that will factor into your budget. Find out if they already have things on-site that you might need, such as a PA system, coat room, stage, etc.

Create an Event Page

When you have secured your venue and have finalized the dates of your launch party, you should then create an event page so you can start sharing this information with your guests. You can do this on websites such as Eventbrite and make sure you have an events page on your company website to advertise your launch. You should briefly describe your event, dates, times, and links to buy tickets if you are selling any for your launch.


Finally, make sure you’re promoting your launch party effectively so you can get the best turnout on the day. Social media is the most obvious and cheap way to do this, but you should also look at getting posters and banners made to hang up in the venue both before and during the event. For signs that are going to be placed outdoors, consider this Soyang large format print material which will not only be eye-catching but durable in various weather conditions. You could also try to arrange interviews with relevant news outlets that could promote your launch event in B2B magazines and other useful publications, both digital and print formats. Creating promotional videos for your launch party to post on your company’s social media accounts and website is also a good idea.

If you want your launch party to be one to remember, use these tips to help you plan for it and to make sure it’s the event of the season.