One has to pay attention to the details, deploy technology for rapid use. And, many other things to run a business which is always difficult. The point is that the business already has so much on their plate to do in today’s touchless processes world. They are constantly evolving and looking for the ways to generate data. Using that data to run several processes and most importantly enhance the customer experience.
More to this, their work never stops. In other words, organizations have to constantly run several processes at once and evolve to keep their competitive edge intact in the market as well as cater to the demands of the customers. One of the most important things for them is to sail in the trends of the market.
And that is because no matter which type of business you are, you are nonetheless govern by the forces of the market. This means you have to keep on looking at what your competitors are doing, how customer demands are changing, and how the technology is evolving making lives easier.
Evolving Businesses in 2020
A good way to keep a track of these is to look at the key players in the market. For example, take the case of Amazon. It is surely the best brand when it comes to E-commerce. If you look at its trends, you can find that it is currently doing everything to ensure that customers receive the desired level of satisfaction. For example, it shows the customers a history of their purchases. And most importantly, make suggestion to what customers might be interested in buying.
Similarly, when it comes to payments, Amazon has more than a few options for their customers. In fact, it has also started its own UPI segment, where the customers have to create a UPI for their account and can pay in one tap from their mobile phone.
This is when we’re not even talking about the delivery experience of the brand, which is already quite unparalleled. Amazon is a complete package for the customers, right from shopping to payments and other digital services.
While we’re not asking you to take a head-on competition with it in the market, you can still understand how well it caters to the demands of the customer. The same must be adopt at different levels for a small business. After all, in an economy, while the market titans are major contributors, the small businesses are not left behind.
Small businesses taken together are huge contributors in an economy, which is why they must keep going on their journey to cater to the demands of the customer. In other words, the market titans are to be look upon and learned from their existing strategies.
The Changes in the Market Due to Pandemic in 2020
But the year 2020 poses an altogether different problem of its own. It brings a pandemic with itself that has changed the course of the world in its entirety. In other words, today everything lies disrupted across the world, be it travel, education, business, real estate, and more.
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You can barely go around by naming an industry that has not suffered due to the pandemic. The same goes for businesses without saying. While many organizations have gone out of business, others are striving hard to make the success possible for their brands.
This is major because the pandemic has restricted people from going out. As per the government norms around the world, the only way to stay safe at this point is to stay away from the business as usual activities. This means don’t go to too crowded places and maintain your distance from other people. Most importantly, don’t come in contact with any foreign object or thing.
Furthermore, such touchless processes are going to continue in the world. This is because we still don’t have a fully functional vaccine developed yet. For a business, this means huge losses, especially for the ones that were completely relying upon the retail process.
Customers can no longer go out and make purchases directly from a store. Even in the scenario that they are now allowed to go about freely, many are choosing to stay in. Similarly, in the realm of E-commerce, while the delivery of goods was banned for some time and movement was strictly restricted, it has come into the flow now.
Businesses are adopting touchless processes for the safety of their employees and customers. In fact, it has now become a norm that every business is offering options to the customers where they don’t have to come in physical contact with another person and can go on making a purchase safely.
Touchless Processes Practice
At the business level, this means, one hand that their employees adopt social distancing and regular sanitization check wherever the goods are store. For digital businesses with digital products, this becomes easy, since their employees have the flexibility to work from home.
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While in retail, manufacturing, and other sectors, efficient post COVID practices are begin to adopt. This includes touchless processes payment options. Many banks had already launched the card facility where customers don’t have to place their cards in the swipe machine. A simple gesture where the card is brought closer to the machine is enough to make the transaction.
This is been accelerate and helping organizations to bring an entirely new level of efficiency and precaution to their business. Owing to this scenario, banks are offering more such facilities in the form of cards. So that the customers can enjoy their experiences like before, but keep precautions at the same time. Similarly, since organizations have always been leveraging the latest technology to make everything smoother, the post COVID era is going to accelerate this process. Companies have already started leveraging Artificial Intelligence solutions for touchless options. Therefore, it is only a matter of time, until the same practice is spread across all industries and sellers.
