Why do Stickers work for Marketing? (Tips from a Printing Company)

By
NDBlog Admin
-
83
586

Marketing can be tricky, yet businesses rely so heavily on it. We craft it into our products and user experiences. We have whole teams focused on it every waking hour, searching for ways to get our message across to customers.

This article is also about marketing, but probably from a slightly different perspective than you may have read about before.

We’re going to explain the role of stickers in marketing and why they work. We’ll give you examples of successful marketing campaigns that use stickers.

We hope to get your creativity shifted into overdrive, so you use a range of awesome custom stickers, such as the beautiful holographic stickers, in your marketing. 

Firstly, when we talk about stickers, what do we mean?

What we mean, and the hint is in the title, is the actual pieces of paper or plastic that you can stick on almost anything. We don’t mean ‘digital stickers’ you can use on Whatsapp.

So why should you bother with stickers?

The biggest reason is that they are effective and can drive positive ROI marketing – which is what it’s all about. Here’s a quick case study to show you how effective stickers can be.

A few years ago, Coca-Cola launched its Share a Coke campaign globally, and it was a big deal. They put popular names on the sides of their cans or bottles, using die-cut stickers (for the bottles). They then ran ads to nudge us to find a Coke with our name on it.

It’s fair to say we all went crazy for it. Coke grew to sell 1.9bn servings every single day, up from 1.7bn. That’s insane growth.

So why did it work so well? Here are the key reasons stickers can work so well in your marketing too:

  1. You can customize your product. We all love customization (or personalization), as we love to feel special & unique. Personalised stickers UK with our customer’s name, or a design just for them, can be a powerful driver of demand.
  2. Stickers don’t cost much. Hearing something is low cost is music to a marketeers ears. It’s not often we find an idea that’s both effective & low cost. Low costs, of course, lower risk and make it easier to get higher ROIs.
  3. In the right circumstances, people perceive stickers as a gift. Giving a sticker to your customer will seem like a gift, and they’ll happily put it on their laptop or phone if they love your brand.

This last point is a powerful one, not to be under-estimated. Here’s why:

Gift giving is a well-used selling tactic but isn’t used as much in today’s digital world.

Giving a gift to someone works due to social psychology’s rule of reciprocity. This rule states that when we give a gift, the recipient feels compelled to return the favor.

This feeling can drive strong actions, which is why gift-giving has been a popular sales tactic for many years. Why not try giving away a few premium transparent stickers with your branding on, and see what response you get.

So to conclude, we hope you understand why stickers work for marketing your business, brand, or event. There are hundreds of ways you can incorporate stickers in your marketing, have a search on the internet, and a lot of ideas will pop up.

If you have any questions about what we’ve said, please comment below, and we’ll get back to you shortly.

RELATED ARTICLESMORE FROM AUTHOR

83 COMMENTS

  5. [url=https://propecia1st.science/#]cost of cheap propecia without dr prescription[/url] buying propecia no prescription

  8. order amoxicillin online: [url=https://amoxicillins.com/#]buy amoxicillin 250mg[/url] amoxicillin 500 mg

  13. how to buy amoxycillin: [url=http://amoxicillins.com/#]amoxicillin 500mg price canada[/url] cost of amoxicillin 30 capsules

  20. best medication for ed [url=https://cheapestedpills.com/#]ed dysfunction treatment[/url] best drug for ed

  54. neurontin 400 mg capsule [url=http://gabapentin.pro/#]neurontin 300mg tablet cost[/url] over the counter neurontin

  69. canada drug pharmacy [url=http://certifiedcanadapills.pro/#]canadian pharmacy service[/url] online canadian pharmacy

  72. Positively! Conclusion info portals in the UK can be overwhelming, but there are scads resources ready to boost you think the perfect identical as you. As I mentioned formerly, conducting an online search for https://thewheelmedics.co.uk/wp-content/pgs/how-old-is-linsey-davis-abc-news.html “UK news websites” or “British intelligence portals” is a great starting point. Not but purposefulness this hand out you a encompassing shopping list of report websites, but it determination also provender you with a improved pact of the in the air communication scene in the UK.
    Once you have a file of embryonic account portals, it’s prominent to value each undivided to determine which upper-class suits your preferences. As an example, BBC Advice is known benefit of its intention reporting of report stories, while The Trustee is known for its in-depth criticism of governmental and popular issues. The Disinterested is known for its investigative journalism, while The Times is known in the interest of its vocation and investment capital coverage. Not later than understanding these differences, you can choose the news portal that caters to your interests and provides you with the hearsay you have a yen for to read.
    Additionally, it’s worth considering close by news portals representing explicit regions within the UK. These portals yield coverage of events and dirt stories that are applicable to the область, which can be exceptionally cooperative if you’re looking to safeguard up with events in your local community. For instance, local good copy portals in London number the Evening Paradigm and the Londonist, while Manchester Evening News and Liverpool Echo are in demand in the North West.
    Inclusive, there are tons tidings portals available in the UK, and it’s significant to do your inspection to remark the one that suits your needs. By means of evaluating the unconventional low-down portals based on their coverage, variety, and article standpoint, you can choose the song that provides you with the most relevant and interesting news stories. Esteemed fortunes with your search, and I anticipate this tidings helps you find the perfect expos‚ portal since you!

  76. pharmacy rx world canada [url=https://internationalpharmacy.icu/#]approved canadian pharmacies[/url] canada online prescription

LEAVE A REPLY

Please enter your comment!
Please enter your name here