Is there a digital experience platform in place at your company? Is your company aware of the advantages that a dxp may provide?
There are a wide variety of touchpoints in the digital customer experience:
- Your website, as well as any others where your products are advertised
- Adverts and mobile applications
- Blogs and podcasts are examples of social media.
- Email marketing and commercial messages
- All forms of online advertising
- Other Internet of Things (IoT) gadgets include smart speakers and displays.
- Interactions with customers via the internet
- Retail self-checkout kiosks
A digital experience system – what is it, and what can it do for you?
It combines technologies that develop and distribute messages to customers throughout their digital journey. To be successful, a digital experience platform must be capable of working across all digital platforms, platforms, and devices.
It is a logical next step in evolving a content management system and incorporating it (CMS). A DXP, like a CMS, organises and distributes your content, but it also tracks and interacts with the entire digital client lifetime.
Its goal is to serve a coherent message, and brand recognition across the customer’s digital journey is an important feature. A central CMS sends out content tailored for each channel or digital touchpoint. In addition, it may tailor each customer’s experience to their preferences based on previous purchases and other relevant data.
The essential components:
- Using content management to house all of your company’s primary content in a single location
- All of your digital assets may be managed in one place.
- Commerce, to make it possible for online shops to accept payments and track orders
- Customised customer experiences are made possible through the combination of personalisation and automation.
Sharing digital assets to third-party sites and devices via APIs and integrations
Using the correct one, you may construct a centralised database for all of your content or digital assets and then distribute that material across several digital devices and channels. All the while maintaining a steady brand image, you can tailor messaging to each track and customise the experience for each customer. A digital experience platform enables you to better serve your customers by using all relevant digital channels.
Increasing your company’s revenue with the use of a revolutionary digital platform
Even though you can promote the internet without a DXP, you probably wouldn’t be able to do so at the same pace or in the same manner. It can provide numerous advantages to your company, including:
Servicing a more comprehensive range of customers
It is possible to increase the number of potential consumer contact points by utilising it in addition to your present channels and platforms. Online advertising and websites are only one part of today’s online marketing strategy; you also need to get in front of clients wherever they hang out online, which would be everywhere.
Branding and messaging should be more consistent.
A single message may now be sent across all of your channels, eliminating the need for several campaigns. Your material can be shared across different platforms thanks to the DXP’s common repository.
Individualised user encounters
It can adjust to each customer’s preferences and history in real-time by looking at their previous interactions with it. Customised offers, offering only products of value to the customer, or even establishing a distinct appearance and feel for every customer are examples of this personalised service. To increase customer happiness, customisation improves the user experience.
Increased speed of entry into the market
Having it on staff allows your company to be more responsive. New goods and projects may be brought to market more quickly, making your organisation more competitive.
Real-time, actionable information
Data acquired is more reliable, translating into more actionable insights when analysed and reported on by it. Furthermore, many of these data are available instantly, so you may adjust your campaigns daily if necessary.